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The 22 Immutable Laws No Longer Apply

By Augustine Fou, ClickZ, Feb 4, 2010 The habits of modern consumers and their expectations have so drastically changed the landscape into which marketing and advertising campaigns are launched that...

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ClickZ articles by Augustine Fou, PhD

Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics,...

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